The Outer Game

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TV is Big Brother
Posted by Robert C. Cohen on December 21, 1997 at 22:15:04:

TITLE: TV is Big Brother

DEFINITION: Believertisment
CREATOR: Robert C. Cohen
MAIN CATEGORY: Believertisment
CONNECTIONS: This should link as all believertisements do as a banner from "Adbusters."

ADDITIONAL COMMENTS: I really flipped the first time
I saw the ABC "TV is Good" ads.
The first one I saw said, "TV is like a muscle.
If you don't use it you loose it." I was disgusted.
The layering of manipulation is getting so far into
self parody, I can only imagine the whole
system of advertising assumptions will collapse
soon enough.

It think it is obvious that TV in and of itself is
neither bad or good. Unfortunately, it also seems
clear to me that market driven content - of the type
exemplified by the ABC ad campaign, and which dominates
most mainstream programming - plays to people at
their weakest instead of at their best.

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